GamEffective, a New Breed of Enterprise Gamification Platform, Announces a $ 3 M Investment Round

GamEffective, an enterprise gamification company and a narrative-based gamification pioneer, announced today it has raised a $ 3 M series A round.
The investment round was led by Verint® Systems Inc. (NASDAQ: VRNT), a global leader in Actionable Intelligence® solutions and existing private investors that include 2B Angels and Shaked Ventures, Lipman, Chomski and others. The company’s seed round was led by 2B Angels and Shaked Ventures.

Choosing a logo that captures the essence of next generation gamification

We recently finished working on our branding, and one of the first changes we made were to our logo (I won’t elaborate on why we changed the old logo, except that it was, well, old). We decided to put some thought into it – mainly on how to communicate our beliefs about what next generation gamification should do.

Our logo designer presented us with great options. Initially she offered elements that were closer to “fun” – but gamification isn’t about fun at work. It’s about using game mechanics to drive meaning and skill into employee workdays, giving them the enjoyment of mastery and aligning them with corporate goals.
That’s why we narrowed down our choices to the following three options: