The Japanese word Kaizen means “Good Change”.
Kaizen is a practical philosophy and methodology that focuses on continuous improvement of business processes.
Enterprise Gamification aims for behavior modification in business processes using gaming dynamics and mechanisms. Although its practitioners don’t often mention it, it is best implemented with continuous improvement in mind.
The Kaizen model is based on the assumption that people resist extreme changes. Instead, gradual changes are more effective.
Combining gamification with the Kaizen model can have surprising results. The PDCA Model (Plan, Do, Check Act) enables the implementation of small process changes.
For example, one of our clients wanted to improve its sales process; analysis led to the conclusion that sales people need to be more present in the field rather than do office work. With this in mind, the key performance indicators were more meetings with the potential customers and lead generation. This small change was implemented using Gamification.
Below you can see a diagram showing the fusion of The PDCA (Plan; Do; Check; Act) model with the relevant Gamification elements (blue text).
The Gamification elements, embedded in the model:
Kaizen is an effective concept for the continuous improvement of business processes. Gamification may be one of the best ways to bring the Kaizen approach into action.