How Using Gamification in Business Drives Better Outcomes
Over the past several years, gamification has acquired a significant role . It is used for human resources by companies who are looking for a new way to engage, teach, reward, and retain employees. Gamified concepts have started to be present in essential HR processes, taking the essence of games into these real-world processes such as recruitment, learning and development, as well as improving performance in sales, customer service and training.
What is Gamification?
Gamification is the use of game mechanics and game design techniques in non-gaming context.
It basically means taking key elements of games like design, action, fun and competition, and applying it through game mechanics such as points, badges and leaderboards.
Despite what you might visualize it in your mind when hearing the term “Gamification”, it isn’t simply games that are built for business purposes. Gamification is all about expanding the implementation of an already existing experience or process in the business, rather than building something new from scratch. It isn’t a game; however gamification in the workplace can definitely be a game changer.
Why is Using Gamification Good for Your Business?
Every company, organization or business of any kind wants their employees to reach their best potential, to be the most productive, engaged and motivated to help their business grow and succeed. Companies’ main goal is to engage and motivate employees towards improvement and excellence in their area of expertise, for the long term and in the most effective way.
How can Gamification deliver better results in your business?
As I mentioned before, gamification is commonly used in different organizational procedures in ambition to promote better performance and boost superior results. (for example- see Microsoft’s use of gamification)
You are probably wondering how and in what particular ways can gamification generate these impressive outcomes in businesses.
To explain that, let’s focus on four major aspects that are highly and positively affected by gamification.
Employee engagement is firmly linked to key organizational outcomes. Lack of engagement is a major drawback in business, engaged employees can save companies billions of dollars.driving intrinsic motivation, a yearning to achieve more. Employees can easily track their own work progress, understand their strengths and weaknesses and be directed into the actions that will add to their progress and success. The visible goals, achievements and benchmarks creates commitment and devotion within the users, and turns their experience into a fun engaging activity. Recognition, status and acknowledgement they receive from gamified enterprises drive employees to be motivated, strive to outperform and improve their work.
Learning and Onboarding
Gamification can be extremely productive for the purpose of educating employees about a new product that has just launched, training employees for new guidelines and also for the onboarding process of new employees. Gamified learning will usually be characterized by completion tasks like going through learning materials, quizzes, simulations and others. Onboarding learning projects are generally shorter, since the knowledge that is being obtained is essential for their upcoming assignments and work. Onboarding can become fun and easy using beginner levels and by that helping the new employees adapt, experience success and form habits that will help him get to new the nature of his job.
Gamification has an incredible ROI compared to rote completion of educational materials, regardless of what they’re dealing with. Since it uses small chunks of learning tasks and rewards each one of them, employees complete more tasks compared to just watching at videos or presentations, or reading a manual book.
Adaptation to change
Research shows us that a substantial portion of businesses fail to pass make management changes due to lack of engagement. Businesses constantly need to adapt themselves to the ceaseless evolving technology, to the market changes, to the costumers’ dynamic wishes, etc.
They won’t be able to do that if their employees are unmotivated and unwilling to be a part of the change. By gamifying practices, we are using the same techniques that keep players interested and attached to a game. The competition along with excitement and willing to move forward in the game makes users engaged in the process, and smoothens the adaption of new changes. Thus, it makes transformations more easily generated and better accomplished.
Alignment with Organizational Goals
Gamification wishes to drive behaviors and then measure them. To drive more sales, gamification will encourage more calls, qualifying leads, meetings with clients, and more.
It focuses on the activities that prompt the sales, rather than the results that are shown on the leaderboard. Gamification is a great way to promote the desired behaviors that leads to organizational goals. It is coming up as a software ingredient that connects between employees and objectives along with organizational values. When properly designed and implemented, gamification leverages the motivations for feedback, rewards and achievements, and produces interactions that inspire employees to become better and better every day.