- Gal RimonFounder and CEOGal RimonFounder and CEO
Gal founded Gameffective in 2012, with the vision of bringing next generation gamification to enterprise applications. Prior to that he was CEO of Gilon-Synergy Business Insight, a national leader in Business Intelligence. In 2010, Gilon-Synergy was acquired for $ 20 million by Ness Technologies (NASDAQ:NSTC) and Gal went on to serve as Senior VP at Ness, and was member of its executive management. Prior to that he was VP customer relations and operations at Deloitte Consulting. He also worked at EDS and Bashan. He holds a MBA degree in Marketing and Information Technologies from the Tel Aviv University.
- Doron NeumannCTODoron NeumannCTO
Doron is a seasoned R&D professional with a a deep expertise in SaaS and enterprise software. He leads product development at Gameffective. Prior to joining the company, he was Director of R&D at Tipalti, where he was part of the team that designed and developed the Tiplati product and the infrastructure it uses. Prior to that he was Director of R&D Sensor Management, which joined from Orsus, which was acquired by Nice Systems. Prior to that he held various R&D positions at Orsus. Doron holds a B.Sc in Computer Science from the Tel Aviv Yafo Academic College and a MBA degree from the University of Tel Aviv.
- Ella DavidsonVP Global HRElla DavidsonVP Global HR
Ella Davidson is responsible for managing Gameffective’s employee relations worldwide, including organizational development, talent management, benefits and recruitment. Ella has more than 18 years of human resources management experience. Prior to joining Gameffective she was vice president of human resources at myThings and OpTier - leading SW companies, and consulted numerous entrepreneurs and startups in the Israeli hi-tech industry and Israel and in the US. Ella holds a B.A in Psychology from the Hebrew University and MSc in Organizational Behavior from Recanati Business School at Tel Aviv University.
- Yosef FriedVP AlliancesYosef FriedVP Alliances
Yosef has over 25 years of enterprise software experience spanning corporate development, alliances, strategy, sales, product development, technology incubator and investment banking.
At Panaya he was the VP Corporate Development and Alliances responsible for ISV relationships and corporate development.
Previously, Yosef spent 10 years at BMC Software, where he was the VP, Corporate Development and Strategy for 6 years. In that role he led the acquisition of 19 public and private companies that formed the basis of BMC's industry leading BSM strategy.
Yosef held business development, sales and channel development positions at New Dimension Software, NetManage and CabiNet.
Yosef received his BA in Economics from Yeshiva University, his M.S.M. from Boston University/Ben-Gurion University and did post master studies at the Recanati School of Business at Tel-Aviv University and the Wharton School of Business.
He also passed FINRA Series 7 and 79 exams.
In his spare time he explores single-track on his mountain bike and is an avid Crossfitter.
- Ronen BotzerCFORonen BotzerCFO
Ronen is a Finance and Business Development executive with 15+ years of leadership experience in startups and global companies across all aspects of management. Direct experience with companies in the areas of capital equipment, hardware, software and services, including fund raising as well as M&As across different continents. Ronen is a CPA and holds an LLM degree from Bar Ilan university and B.A in business administration from the College of Business Management.
- Alon VerdinkovVP of Global SalesAlon VerdinkovVP of Global Sales
Alon brings 20 years of leadership experience in the high-tech industry from start-ups to publicly traded companies.
Alon held senior sales leadership positions with Glassbox, OpenText, TIBCO Software and Jaspersoft, as well as executive sales positions with GlobalServe and Tangent Computer, giving him valuable private and public company expertise and a deep understanding of Enterprise Software and SaaS business model. He holds an MBA and an MS from Columbia University.
When Alon is not helping organizations scale you can find him spending time with his son, playing tennis or maniacally following all forms of basketball.
- Daphne SaragostiVP Customer SuccessDaphne SaragostiVP Customer Success
Daphne has over 15 years of experience in Customer Relations and Retention in both B2B and B2C environments. Her area of expertise is leading customer success, consulting and global professional services teams within public and private sector companies. She is focused on leading teams to grow the partnership with our clients.
Prior to Gameffective, Daphne worked software and service companies in the online marketing and gaming industry.
Daphne holds MA in Statistics – Specialization in Operations Research and a MBA degree, both from the Hebrew University of Jerusalem.
- Geoff SmithCMOGeoff SmithCMO
As Chief Marketing Officer of Gameffective, Geoff Smith handles all global marketing efforts for the company. He also supervises the Sales Development Representative (SDR) function, which acts as a bridge between sales and marketing and creates leads for the sales team. Before joining Gameffective, Geoff was Chief Marketing Officer at Rokt, a provider of e-commerce marketing solutions. Prior to that, he served as CMO of CrowdTwist, a multichannel loyalty and engagement platform and Vice President of Marketing at Epsilon, a data-driven marketing company. Geoff holds a Bachelor of Arts degree in International Relations and an MBA in International Marketing from Middlebury Institute of International Studies at Monterey.
- Ariel HermanVP of Research and DevelopmentAriel HermanVP of Research and Development
Ariel has over 16 years’ experience in a wide variety of R&D leadership roles. He is highly experienced at building R&D teams from the ground up, driving high levels of accountability and ownership and setting up automation infrastructures. For the past 10 years Ariel has managed both in-house and offshore development teams at companies ranging from startups to enterprise organizations.
Prior to joining Gameffective Ariel served as VP of R&D at Worthy.com where his team dramatically improved product stability, quality and execution. Before that, he was VP R&D at Applicaster where he led infrastructure changes from project to product. Ariel has also held various R&D positions at Retalix (later acquired by NCR).
Ariel holds B.sc in Computer science & Math, and MBA degree in Information Technologies, both from Bar Ilan University
- Yossi Ben IshayVP of ProductYossi Ben IshayVP of Product
As VP Product, Yossi oversees defining the vision and roadmap of Gameffective’s platform as well as making that vision a reality. Yossi is a veteran product specialist with over 10 years of experience in a variety of product leadership and client facing roles serving enterprise clients and companies.
Before joining Gameffective Yossi served as the Executive Product Manager for Britannica Knowledge Systems, a leading provider of training management solutions. There, products under his leadership were awarded a Branden Hall Gold Medal for Innovation and Compliance.
Yossi holds a Bachelor’s Degree in Instructional Technology from HiT (Cum Laude) and is a former officer of the Israeli Airforce.