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Learnification articles, news, and blogs by Gameffective.com
What’s all the rage in event and conference management? Gamification. Event managers are told that an event without gamification isn’t done properly. They are told that using gamification in events makes the numbers for attendance, networking and that their social shares will hit the roof.
Is this true?
This post hopes to bring some order into the question of what is gamification for an event – and what real value can be derived from it.
This post is the second in a series of three posts, all dedicated to discussing the employee engagement funnel. You can read the first post in this series here.
The employee engagement funnel, although inspired by the sales funnel, isn’t about choosing employees or promoting them. The employee engagement funnel is about making employees aware of corporate goals and engaging them in learning and in getting others to align with corporate goals.
The funnel is a step-by-step visual demonstration of how each employee goes through the process of engagement, beginning with awareness of corporate goals, going through training and learning of corporate practices or offerings and eventually leading other employees through the same path.
Learning and Gamification aren’t two different disciplines; they work side-by-side. Both are used to change employee behavior. One by promoting a better understanding of the job at hand, the other through encouraging certain employee behaviors and by providing clear and effective calls-to-action that follow the employee across systems and processes during the workday. That’s why effective learning and gamification, combined, unleash employees’ growth potential.
We’ve been doing a lot of learnification lately, mostly by gamifying training and on-boarding processes at Fortune 500 companies. The results: a gamified learning process is 3 times more effective that a non-gamified process !