Create and Foster an Engaging, Next Generation Conversation with Employees

Engagement automation is the ability to create a continuous dialogue with the employee about performance and learning, providing coaching and feedback. This dialogue doesn’t require managers to initiate it: rather, it is accomplished through a set of automated triggers and calls to action. For example, it delivers certain messages to a certain employee sub-segment, keeping those employees engaged though personalized messages they will respond to. Engagement Automation changes the way gamification is implemented for performance or learning, because it creates an active, personalized & automated dialogue with the employee.

Old-school enterprise gamification involves showing employees points, badges and leaderboards and hoping this will prompt them into action. But what happens when employees feel that points, badges and leaderboards aren’t relevant to them? Engagement automation fills this gap since it directs employees to the right action at the right time, sending personalized messages that are relevant and actionable. It ensures that a constant dialogue about performance and learning is always underway, actively prompting the employee through continuous personalized messages.

Automation occurs through easy to use trigger and audience mechanisms. The system administrator defines certain audiences (based on behavior, performance or learning), and the rules that should trigger any engagement automation activity. The underlying technology is a sophisticated yet easy to use rule engine within the Gameffective system.

Examples of Engagement Automation:

  • Performance interactions such as verbal feedback on goal achievement
  • Coaching messages, driving employees to focus on certain areas or carry out certain learning, addressing knowledge gaps
  • Recognition messages
  • Introducing challenges, such as bet on yourself
  • Communicating progress
  • Driving campaign participation, such as short term performance goals or learning initiatives
  • Guiding the employee through performance and learning tasks
  • Pushing employee completion of quizzes and learning activities for continuous learning
  • Deep-linked calls to action driving the employee to their next task
  • Communicating performance and learning challenges / including reminders and success messages.