We’ve been spoiled by the digital age: we expect feedback, to always know where we stand, and to receive constant recognition (personal and social), to get our fix of a “dopamine boost”. Gameffective supports all this with a daily dose of motivation and microlearning, based on employee real-time performance KPIs, benchmarks and engagement automation. We have the richest set of integrations and deep gamification capabilities, as well as the know-how resulting from our experience with thousands of employees at Fortune 500 companies, with performance changes of 10% growth and 90% learning completion, delivering valuable business change.
Real Time Performance Metrics
Managing performance begins with goal setting. Gameffective tracks real time data from enterprise apps – the relevant KPIs for the employees – and shows them to employees in real time. This gives employees a running snapshot of their performance (as well as past performance) to keep them focused. It transforms performance through awareness and real-time feedback – a “fitness tracker” for work. Game elements increase motivation and focus.
Digital motivation works where incentive programs can’t: driving considerable performance growth requires emotional engagement and not transactional motivation.
Coach to Success
Gameffective is the only enterprise gamification platform that pulls data from several apps at once – creating a better and more profound approach to gamification. Sometimes several enterprise apps connect to the system – an ERP or CRM and a knowledge collaboration system, for instance.
In many cases, the most interesting integration is with learning systems. Is the employee performing poorly on a certain metric? We can recommend a next-best-action that is based on learning, reward contributions to knowledge management or suggest better actions that end up creating new work habits.
Leaderboards any way you like them
Our platform works on mobile, TV and the web. This same flexibility applies to leaderboards: they can be anonymized (me vs my past performance or benchmark), show similar employees, work by role, relative performance and more and set individual or team challenges – which sometimes results in a better response.
Often, line managers need tools to track their team’s performance and celebrate their success. The Manager Console does this by offering a gamified team view for the manager, as well as tips and notifications to drive managers into celebrating the successes and addressing the needs of their team members.
We’re pioneers in using more than just points and leaderboards in performance gamification, and have several options for game narratives. We can ask employees to level up, provide personal and team challenges, ask employees to bet on themselves, use “green” and “red” days, and drive self-reflection and cue behavior with engagement automation. In fact, we’ve been recognized as the number 1 enterprise gamification platform as a result of this depth and power.
We don’t advise using the same game mechanics for everyone. Competition can work for some; other employees should work against their personal benchmarks. Our success team helps you choose the right mechanics for you.
Engagement automation is about a continuous dialogue about performance with the employee. Imagine having a daily cue from your manager: “just one last effort”, “that was great” or “you just beat your personal record”. Our platform does this automatically using a trigger-based rule engine. Engagement automation messages keeps employees involved, drive challenges, bets, microlearning activities and more.
Points, Badges, Leaderboards and More
On top of Deep Gamification and Engagement Automation, we also support classic gamification elements such as points, badges and leaderboards.
Social & challenges
Long term gamification success is about social proof (doing what others do), recognition and collaboration. Our social feed supports this well. Our challenges let employees see how well they’ve done in the past, and what they can do in the future.
Visual Themes to Drive Motivation
Gamification is all about human-focused design, creating an intrinsic motivation to do well in the game. Gameffective is a pioneer in the use of narratives for workforce gamification. Narratives – visual game metaphors – communicate complex achievements, reflect a journey to become skilled and knowledgeable and even foster team building and cooperation.
Our performance narratives are used to show how KPIs – and the combined score achieved by the employee – drive performance. Our most popular is the race theme, reflecting the personal race to become better at what you do.
Studies show extrinsic rewards drive motivation only if employees choose their prize. With our virtual store employees freely exchange points for prizes, so everyone gets the prize that maximizes their inner drive. Virtual stores are simple to administer and can be a great complement to points and badges.
Few things are as thrilling as seeing yourself on TV. With our video leaderboards employees become part of their very own sports show with news of their wins and upcoming challenges streamed live on their very own office channel
Analytics and Optimization
The managerial side of the Gameffective system contains sophisticated and flexible analytics visualizing performance over time and across any benchmark.
Gameffective doesn’t just track performance from the employee point of view; it also lets managers run a data driven organization by showing performance data for all employees, sub groups or even individuals. No more spreadsheets to track performance! By acting as a central repository for performance data, managers have access to the insight and information they need.
Any Integration. We mean it
We lead the market in the number of integrations we support – with learning management systems, knowledge collaboration, CRM, service platforms – you name it. Doing this, we give you the freedom to focus on the behavior and performance changes you want to drive with gamification. You don’t have to worry about coding, heavy IT lifting or long project cycles.