Using rich graphic elements from fantasy sports to virtual city building and song contests, Gameffective helps companies gamify performance

Charlotte North Carolina, May 12, 2014: Gameffective, a comprehensive gamification platform to accelerate sales, customer service, and employee training, announced today the launch of its next-generation gamification platform. Using rich game narratives and no-code integration, it gives employees clear calls to action that encourage on the job mastery and leave lasting organizational change. The no-code platform is already in use by leading global organizations.

Gameffective’s unique rich graphical narratives range from sports to racing, virtual city-building and song-contests; the platform accompanies employees, using an avatar, throughout their workday. Gameffective is easy to implement due to its no-code integration, presenting enterprises with next generation gamification that goes beyond points and badges, encouraging skill acquisition and making employees masters of their trade. As a result, when teams play “contests” or “leagues,” the organization can implement a continuous improvement process with sustainable results. Employee engagement is measurable, providing analytical insight into employee behavior and assisting employees in decision making – balancing corporate sales goals, for instance, with customer satisfaction.

“The gamification industry is realizing that narratives can be formidable drivers of engagement. Instead of just points and badges, we’re seeing gamification designs that use more interesting concepts and more gamification design elements, such as elaborate narratives which reflect behavior that managers would like to encourage, including progression to mastery, team building, or the process of decision making,” said Mario Herger, CEO of, a consultancy.

“Gameffective helps Panaya’s Sales Development Team to engage, focus, and measure progress to achieve goals that drive our business,” said Carmella Kettner, Director, Worldwide Sales Development at Panaya.

“Effective game mechanics require an understanding of motivation and the ability to formulate complex requirements into a meaningful experience that helps people learn and improve through the creation of skill and efficiency, as well as teamwork,” said Gal Rimon, Founder and CEO of Gameffective. “We take pride in offering a uniquely simple yet scalable platform that requires no coding, that has already proven itself in many successful deployments.”

“The flexible, comprehensive platform of Gameffective, combined with their attentive service and performance measuring expertise enabled our UK business to implement a new business improvement tool within a very short time,” said Shai Meirav, Executive Vice President, ICTS Europe.

About Gameffective

Gameffective is a next generation gamification company focusing on rich graphical narratives to drive skillful change in organizations. It works across enterprise applications and requires no coding for integration. Gameffective offers solutions for sales, customer service and on-boarding, offering clear calls to action, rich game narratives, and cross platform interaction.