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Is Enterprise Gamification Addictive?

Let’s assume you’ve decided to use gamification – the use of game mechanics to encourage behaviors – such as checking in (foursquare/swarm), selling (CRM scenarios), completing coursework (eLearning). Let’s assume it is in an enterprise gamification context. Maybe you’re gamifying learning, or call center activities, or sales.

Now let me ask you question: is your gamification project going to be addictive? or how about this question: should it be addictive? are you hemming and hawing and refraining from an outright answer? I was when I was first asked this.