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Why conventional wisdom about enterprise gamification is flat out wrong

I keep a close eye on what new enterprise gamification companies have to say; after all, I too am in the game and I want to see what my competition is writing.

I am always disappointed (and surprised too) when I see the following texts, typically in the marketing text of a company that touts its sales gamification: “ignite competition”.

Come on! If competition was the only driver for sales gamification wouldn’t companies just be better off with a sales competition and good sized cash bonuses? Why spend time and money on enterprise sales gamification?