We are all familiar with the famous rule – ‘it takes 21 days to form a new habit’. If you can just stick to those 21 days, resist the temptation or keep up the effort (in accordance with the habit that you’re trying to form), you’ll be fine. Well… apparently you won’t. And this is actually a good thing.
We typically discuss gamification in the context of changing performance and culture in a company. But sometimes gamification is about getting the software adoption ball rolling. Because – guess what – when you have enterprise software and no-one is using it, you first need to get adoption right before you talk about change management.
That was the case for a large customer of ours. They wanted to implement Remedy BMC IT in their organization. There was one catch: employees didn’t use it. Luckily for them, we had an enormously successful gamification implementation.