Articles, news and updates related to CRM gamification by Gameffective

gamification forecast

Will 80% of gamification projects fail? Giving credit to Gartner’s 2012 gamification forecast

The world of enterprise gamification has two oft-quoted statistics, and they are quoted all too often. The first often-quoted statistic is that about 70% of employees are disengaged.The second most quoted statistic about gamification comes from Gartner. In late 2012, at the top of the hype cycle about gamification, Gartner came out with a press release titled “80 Percent of Current Gamified Applications Will Fail to Meet Business Objectives Primarily Due to Poor Design”. This is the second most quoted statistic. We decided to take a look at Gartner’s report then and see how it fared.

How to use CRM gamification to create a better sales pipeline

We’ve already written about the 6 bad habits sales people have and how that can mess up your pipeline. The main issue is simple: to make a good pipeline, the CRM has to include quality up to date information. Sales people would rather not spend their time doing the quality up to date thing. They would rather do something else.

This post has ten tips about the best ways to use gamification to improve data quality, timeliness and, as a result, the quality of your pipeline management.

How to fix the bad habits that turn your pipeline management into a mess

Is your CRM perfect? Can you click a button and get a pipeline that will easily turn into an accurate sales forecast? If your answer is yes, you’re one of the lucky few.

Managing the sales pipeline based on the data present in your CRM is tricky, and it’s not because your sales people do a bad job or because something is amiss in your CRM. It is because of these 6 bad habits that wreck your ability to manage the sales pipeline based on the data in the CRM system alone.