Articles, news and updates related to CRM by Gameffective

The Powers of Habit and Gamification

“The Power of Habit – Why We Do What We Do in Life” and Business is a New York Times Bestseller by Charles Duhigg. It shows us recent scientific discoveries that explain why habits exist and how they can be transformed. It follows corporations and individuals that achieved success by focusing on the patterns that shape every aspect of our lives – transforming habits. Gamification has the same powers to transform employee and corporate behavior. Here’s how.