“I’ve discovered the best business model” someone told me yesterday. “You have people signup so you can send them a report telling them where they messed up. After they get the report that tells them what they are doing wrong, you sell them a service to fix it”.
“Imagine!” he went on to say, “You could get really rich by indicating the faults all humans have and then suggesting how to fix them”.
Thankfully, there is no such service to pinpoint humanity’s flaws, complete with suggestions on how to fix them. I suspect such a service it may be too judgmental – after all, what makes us human is the things we aren’t that good at.
The service my friend was referring to is Hubspot’s Marketing Grader.