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event gamification by gameffective

What you should know About Event Gamification

What’s all the rage in event and conference management? Gamification. Event managers are told that an event without gamification isn’t done properly. They are told that using gamification in events makes the numbers for attendance, networking and that their social shares will hit the roof.

Is this true?

This post hopes to bring some order into the question of what is gamification for an event – and what real value can be derived from it.