Articles, news and updates related to gamification by Gameffective

Team vs individual incentives? Transparency makes the difference

I’ve recently done some reading resulting in great insights about the power of team-based incentives, and how their power is tied to social proof and a culture of transparency.

In general, research shows that we’re hard-wired to strive more to achieve team objectives than we strive to achieve personal ones. In fact, organizations have a greater performance boost when a team incentive is offered as opposed to an individual one. But this magic only works given certain conditions. We will work harder given the example of our peers; but that depends on making performance information available in a transparent way.

micro training gamification

Morsels of learning: about micro-learning and gamification

Micro learning breaks learning into small bites, replacing or complementing long-form training and learning. It uses small, well-planned units, to deliver training and learning to users, when and where they want it.
With our attention becoming similar to that of a goldfish, micro-learning helps in training and information retention. It also works well with gamification implementations, with micro learning being recognized and prompted contextually.

New Insights for Enterprise Gamification … in 2015 & beyond!

Enterprise gamification is well into its 2.0 days. It is no longer (never was) about flying birds – it is evolving to encompass thinking about performance management methodologies; the use of gamification as an activity tracker ; a deeper understanding of employee motivation; and the use of game narratives. In fact, some would say that enterprise gamification is becoming the new corporate performance management.

Five sales gamification leaderboard mistakes and how to fix them

Granted sales people thrive on competition, however the problem is that leaderboards tend to be misused with disastrous consequences. The good news is that once you’re aware of these epic fails, the damage is reversible and you’ll be less likely to repeat the same mistakes.

So, how do you know if your sales leaderboards are doomed? Simply ask yourself if you’re doing these five major mistakes:

Enterprise Gamification for Employee Onboarding – Call Centers

Sometimes, we go to so much trouble to recruit the right people for our customer contact centers, that we forget the importance of onboarding — helping newbies make it through those first nerve wracking days on the job. If done right, though, onboarding can put new employees on the fast track to productivity, and much more. It certainly takes the sting off those first days on the job and is likely to keep employees happier and more engaged.

Onboarding is much more than speeding up the initial time it takes an employee at a call center to learn how to do their job; it’s also more than orientation. It presents companies with a meaningful opportunity to engage employees, convey to them the larger corporate picture — brand, goals and culture, and even reduce turnover.

Job Essence in Customer Service & Gamification

Recently, we have been taking the time to think more about Customer Service and Gamification. We feel that customer service gamification in call centers is so much more than giving employees rewards for completing basic activities; it is certainly more than a variety of competition-centric game mechanics. Why is that? The answer is simple: simplistic gamification of customer service tasks has nothing to do with delighting customers or customer service employees.

Our Best Content of 2014 – most read, most shared!

If we take a look back at our 10 most popular blogs over the past year, it’s clear that the face of enterprise gamification is changing – and for the good! Gamification was always about bringing out the best in employees but the “how” is changing. We thank you for your feedback and shares, it motivates us to work harder on more blog posts you’ll love to read throughout 2015!

Goal setting science: why a high-low goal range works better

Which New Year resolution works better? “I will lose 3 pounds” or “I will lose 2-4 pounds”?
When thinking of goals, we tend to focus on the one number: the number of pounds we want to lose, the number of calls a sales rep should make, the number of training courses an employee should complete. But focusing on one number can be wrong.

Recent research shows that people are more likely to reengage (i.e. decide to continue pursuing a goal over a period of time) if the goal is a range and not a single number.

Using Two Types of Social Proof in Enterprise Gamification Communication

One of the underlying principles of persuasion science is using social proof. Social proof means that we are more likely to act if we believe others are doing the same. This post will show how using enterprise gamification, for sales, customer service, call centers, eLearning and more, is a great way to create social proof and increase the likelihood your gamification project will succeed.

The small BIG – why conventional wisdom about call center gamification is wrong

Persuasion science, when you think of it, is not that different from research based deep thinking about that elusive quality: employee motivation. And no one argues that remaining motivated in a customer support or customer service setting is not simple. Customers yell at you, you are constantly tracked and measured, and the work requires patience and perseverance in the face of repetition. In a call center scenario you may be simply ignored or yelled at. One of the book’s most telling examples is about a call center.

Before we go into what works to motivate call center employees, let’s examine conventional wisdom about customer service or call center gamification. We’ll then see why it is wrong.