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How to measure Gamification ROI. Is it mission impossible?

Measuring ROI (return on investment) is an elusive task: you have external factors that affect the results; measuring the baseline is a subjective process; forecasting future impact is difficult and even calculating the actual investment is a project by itself. The result? difficulty in agreeing about a project’s ROI even when the benefit of the project is obvious to all involved.

That said, I have a firm belief that one can measure almost anything (I recommend reading the book ‘How to measure anything’). Some of our customers claim that the increase in sales following a successful gamification implementation are an increase of 5-15%. But, to make such claims believable, we need to dive into the details understand how to analyze and quantify success.

As a matter of fact, this task can be divided into two smaller tasks (figure 1) :