Articles, news and updates related to sales gamification by Gameffective

Five sales gamification leaderboard mistakes and how to fix them

Granted sales people thrive on competition, however the problem is that leaderboards tend to be misused with disastrous consequences. The good news is that once you’re aware of these epic fails, the damage is reversible and you’ll be less likely to repeat the same mistakes.

So, how do you know if your sales leaderboards are doomed? Simply ask yourself if you’re doing these five major mistakes:

10 Surprising Benefits of Gamification

Today’s enterprise gamification takes a broader and more modern view of human motivation, understanding that it goes beyond points, badges and leaderboards, and that intrinsic motivation is more powerful than extrinsic motivation. Gamification isn’t a magic potion that makes work mesmerizing. It is much more than points, badges and leaderboard…. Research shows that using game mechanics which carry a meaning and provide a sense of mastery and autonomy can create super-engagement.

The additional “new” here is that gamification can also change culture, communication and performance management. These are the less-cited results of gamification but we thought we’d list them. Using gamification “right” has a lot of other great, unintended consequences. Here are 10 that are perhaps less known, but worth their weight in gold:

Our Best Content of 2014 – most read, most shared!

If we take a look back at our 10 most popular blogs over the past year, it’s clear that the face of enterprise gamification is changing – and for the good! Gamification was always about bringing out the best in employees but the “how” is changing. We thank you for your feedback and shares, it motivates us to work harder on more blog posts you’ll love to read throughout 2015!

Goal setting science: why a high-low goal range works better

Which New Year resolution works better? “I will lose 3 pounds” or “I will lose 2-4 pounds”?
When thinking of goals, we tend to focus on the one number: the number of pounds we want to lose, the number of calls a sales rep should make, the number of training courses an employee should complete. But focusing on one number can be wrong.

Recent research shows that people are more likely to reengage (i.e. decide to continue pursuing a goal over a period of time) if the goal is a range and not a single number.

Using Two Types of Social Proof in Enterprise Gamification Communication

One of the underlying principles of persuasion science is using social proof. Social proof means that we are more likely to act if we believe others are doing the same. This post will show how using enterprise gamification, for sales, customer service, call centers, eLearning and more, is a great way to create social proof and increase the likelihood your gamification project will succeed.

How to communicate your enterprise gamification project: best practices

When you launch an enterprise gamification project, you have to create credible and repeated communications with employees.

That isn’t bad news. You should always consider your enterprise gamification projects as an opportunity to communicate with employees about your organization’s goals, rules of conduct, expectations, best practices and knowledge base. This communication is both informative (make sure everyone plays according to the same rules) but it is also habit forming (always enter data into the CRM once you’ve completed a call). If you’re lucky, it can even impact corporate culture.

Why conventional wisdom about enterprise gamification is flat out wrong

I keep a close eye on what new enterprise gamification companies have to say; after all, I too am in the game and I want to see what my competition is writing.

I am always disappointed (and surprised too) when I see the following texts, typically in the marketing text of a company that touts its sales gamification: “ignite competition”.

Come on! If competition was the only driver for sales gamification wouldn’t companies just be better off with a sales competition and good sized cash bonuses? Why spend time and money on enterprise sales gamification?

What HubSpot’s Marketing Grader Teaches us About Employee Feedback

“I’ve discovered the best business model” someone told me yesterday. “You have people signup so you can send them a report telling them where they messed up. After they get the report that tells them what they are doing wrong, you sell them a service to fix it”.

“Imagine!” he went on to say, “You could get really rich by indicating the faults all humans have and then suggesting how to fix them”.

Thankfully, there is no such service to pinpoint humanity’s flaws, complete with suggestions on how to fix them. I suspect such a service it may be too judgmental – after all, what makes us human is the things we aren’t that good at.

The service my friend was referring to is Hubspot’s Marketing Grader.