Articles, news and updates related to social proof by Gameffective

Using Two Types of Social Proof in Enterprise Gamification Communication

One of the underlying principles of persuasion science is using social proof. Social proof means that we are more likely to act if we believe others are doing the same. This post will show how using enterprise gamification, for sales, customer service, call centers, eLearning and more, is a great way to create social proof and increase the likelihood your gamification project will succeed.